And, we’re seeing more and more broadcasters invest in them. There are tons of other live streaming content types that can benefit from OTT apps. Now, you might be thinking, “Anaïs, this sounds great, but I don’t live stream professional sports!” And, to that, I would say: you don’t have to! This helps ESPN to increase customer retention, reduce churn rates, and provide customers with an above-and-beyond service they won’t find elsewhere. What was once a one-off live broadcast on an expensive cable subscription is now an accessible, replayable live stream on an affordable service. ![]() Enjoy extra content perks just for being a member.This allows ESPN to offer enormous value to their subscribers by letting them: If a subscriber can’t watch the live broadcast, the streaming platform offers all of them in a recorded database to watch on-demand later. ![]()
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